As part of the festivities we launched a range of immersive As part of our anniversary festivities we also invited 50 art and cultural experiences for our local communities, students and alumni from the SPPA to participate in the featuring partnerships with renowned international and “50A Urban Furniture Project”, where they underwent a local artists. This included the continuation of our 10-year series of masterclasses to create a state-of-the-art piece collaboration with Art Basel Hong Kong and the inaugural of urban furniture. The project resulted in three exceptional Asian tour of the critically-acclaimed exhibition “Bags: designs which will all be showcased at our headquarters in Inside Out” with the Victoria & Albert Museum, across our Taikoo Place later this year. retail portfolios in Hong Kong and the Chinese Mainland. Throughout 2022, our Community Ambassador Programme In the spirit of innovation, we also collaborated with a continued to provide widespread support to our local selection of ten artists to create the exclusive 50th communities. The programme’s signature initiative, Anniversary Art NFT Collection, which was made available “BOOKS FOR LOVE @ HK$10”, marked its own 10th as free art drops. anniversary by raising over HK$1 million for charity through This unique approach also saw us commission a botanical its book sales, achieving a record high. The remarkable art series in Taikoo Place, named “Seasons in Continuum”. efforts of our volunteers, which comprise our employees These stunning floral installations told our story over and their families and friends, were also recognised at the the past five decades, whilst highlighting our ethos of inaugural Hong Kong Volunteer Awards. Jointly organised improving public spaces and making art accessible to all. by the Home & Youth Affairs Bureau and the Agency for One of the defining features of our success over the years Volunteer Service, our Community Ambassadors were has been the close ties we have built with our local honoured to receive the Outstanding Volunteer Group communities. As a developer deeply rooted in Hong Kong, Award for their invaluable contributions to Hong Kong. we know that the younger generation is the key to the Conclusion city’s future. Over the years Swire Properties has launched numerous programmes to provide opportunities for young In 2022, we were proud to celebrate 50 years of successful people to learn from the best in our industry, and to give placemaking and to recognise important partnerships with them a platform to showcase their talents in the areas of key stakeholders all around the world. Working together, entrepreneurship and innovation. we are looking forward to implementing our ambitious In November, we were proud to be the Lead Sponsor for the investment strategy which will shape the Company’s “Bi-city Youth Cultural Leadership Programme”, led by The progress over the next decade. Hong Kong Palace Museum. The Programme aims to inspire We remain fully committed to the future of Hong Kong. We young people and to develop them into the next generation will continue to invest in the development of our portfolios of cultural leaders in Beijing and Hong Kong. In the first year to contribute to Hong Kong’s growth and competitiveness of the programme, our senior management team shared as a global financial hub, whilst scaling up our investments their expertise in the areas of transformational placemaking in the Chinese Mainland and establishing a long-term and arts and culture. We are planning for the second year presence in South East Asia. of the programme and intend to offer students experiential I would like to express my appreciation to our shareholders, learning opportunities across our property portfolios. our partners and the exceptionally talented team at One of our most enduring youth empowerment initiatives Swire Properties for your support over the past year and has been the Swire Properties Placemaking Academy in the future. (SPPA), now in its fourth year. Our 2022 cohort took the lead in designing the anniversary edition of our White Tim Blackburn Christmas Street Fair, receiving guidance, mentorship and resources within and from outside the Company to create Chief Executive a sustainable and innovative festive celebration for the Hong Kong, 9th March 2023 wider community to enjoy. 27 SWIRE PROPERTIES ANNUAL REPORT 2022