MENU PLACES PEPEOOPLPLEE PARTNERS PERFORMANCE PERFORMANCE (ENVIRONMENT) (ECONOMIC) People 2022 Progress Employment Profile Talent Attraction Talent Management Occupational Health and Safety Diversity and Inclusion Volunteering Volunteer Initiatives in Hong Kong BOOKS for LOVE @ $10 The “BOOKS for LOVE @ $10” campaign is an annual fundraising event that aims to pass on the joy of reading through collecting and selling donated second-hand books. This year marked the campaign’s 10th anniversary, and to celebrate, we launched a number of new initiatives, including the first-ever online book sale; a “Gift a Book” programme where people bought book coupons online which were then donated to less-privileged students; and an extended in-person book sale which raised a record HKD1 million plus and attracted over 30,000 visitors to Taikoo Place. Since its launch, the initiative has been consistently popular, winning support from our customers, tenants and the general public and gathering tens of thousands of donated books every year. The collected books are sorted and categorised by our Community Ambassadors and volunteers from our NGO partners, and then sold for HKD10 per book. This year’s event mobilised 6,000 volunteers, with the proceeds raised going to The Boys’ & Girls’ Clubs Association of Hong Kong and the Agency for Volunteer Service. ® ® LEGO SERIOUS PLAY for the Community Adding some fun to our 50th anniversary celebrations, the Community Ambassador team ® ® hosted a few LEGO SERIOUS PLAY workshops in 2022, reusing LEGO® bricks from past exhibition panels to inspire children in the community. Last year, the Ambassador team celebrated 20 years of community service with a roving exhibition where the event backdrops and panels were made from LEGO® bricks. ® ® Led by experienced LEGO SERIOUS PLAY trainers, several family-friendly workshops were offered to our young Ambassadors and children in need from our NGO partner. The workshops taught children about the importance of eco-friendly living as they enjoyed hours of LEGO® play. SUSTAINABLE DEVELOPMENT REPORT 2022 120