MENU PPLLACACEESS PEOPLE PARTNERS PERFORMANCE PERFORMANCE (ENVIRONMENT) (ECONOMIC) Places Highlights of Our Developments Places Impact Report Vibrancy Livelihood Wellbeing Resilience Vibrancy Throughout 2022, Swire Properties invested significant time, effort and expenses to ensure that all our developments offered artistic and cultural activities for the benefit of users and the public. Embracing Originality for our 50th Anniversary In 2022, Swire Properties celebrated our 50th anniversary with an “ORIGINAL. ALWAYS.” themed campaign, commemorating the Company’s creative and innovative spirit and long-term commitment, as well as the core values and people that have made this extraordinary journey possible. A host of programmes and special initiatives were held throughout the year, featuring collaborations with renowned and up-and-coming artists from the worlds of contemporary and digital art. Each of them mirrored our anniversary theme and delivered original, immersive and exceptional arts and cultural experiences to our local communities. Tim Blackburn, our Chief Executive, remarked that, “Originality and creativity are integral parts of our placemaking efforts. Over the past half century, this approach has inspired us to enrich local neighbourhoods and make art and culture a part of everyday life. Our developments are renowned for effortlessly combining these elements to create places where people can thrive. I can’t think of a better way to continue our anniversary celebrations than by sharing such inspiring experiences with our communities.” Artistic expression is vital to the health of communities and society. Swire Properties remains committed to supporting artists, creators and performers by showcasing artistic and cultural works throughout our portfolio. Our 50th anniversary celebrations held throughout the year featured several collaborations with hand-picked artists. SUSTAINABLE DEVELOPMENT REPORT 2022 62