MENU PLACES PEOPLE PARTNERS PERFORMANCE PERFORMANCE (ENVIRONMENT) (ECONOMIC) The mission of Swire Hotels is to create authentic, unscripted and unforgettable experiences across its two brands: The House Collective and EAST. The Group manages distinctive hotels in Hong Kong and the Chinese Mainland for travellers who seek originality, style and personalised service. The House Collective is a group of refined, highly individual properties. Each House is unique, and created by talented architects and creatives to reflect the unique qualities of their surroundings. The EAST brand consists of lifestyle hotels that are bright, energetic and inspiring, bringing their community and sustainability-oriented mindset to the most dynamic areas of their cities. Both brands have their own approaches to putting SD into action, which mirror their individual, original DNA. Encouraging Creativity and Innovation for our 50th Anniversary As part of Swire Hotel’s commitment to innovation and creative transformation, the EAST brand has launched the “Ideas To Wake Up To” speaker series. This series is periodically hosted across all EAST hotels, bringing together like-minded business leaders and creatives to connect, co-create, learn, and spark new ideas. In 2022, three sessions were hosted with one in Hong Kong and two in Miami, all centred around topics pertaining to sustainable development (“SD”). The Think Differently Awards were launched across Swire Hotels in 2021 to encourage all team members to share their innovative and interesting ideas. In 2022, the awards were focused on SD, spanning three themes: water conservation, energy conservation and waste management. A total of 164 submissions were received. Both the “Ideas To Wake Up To” speaker series and the Think Differently Awards reflect the spirit of originality that Swire Properties celebrated during our 50th anniversary. SUSTAINABLE DEVELOPMENT REPORT 2022 34
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