MENU PPLLACACEESS PEOPLE PARTNERS PERFORMANCE PERFORMANCE (ENVIRONMENT) (ECONOMIC) Places Highlights of Our Developments Places Impact Report Vibrancy Livelihood Wellbeing Resilience HKRI Taikoo Hui Empowers Shanghai’s Night-time Economy HKRI Taikoo Hui held a series of programmes to support the 2022 Shanghai Night Festival. The event, running in August and September, was one of the centrepieces of the city’s “Double Five Shopping Festival” that aimed to boost consumer spending and combat the social and economic effects of the COVID-19 pandemic. At the festival’s opening, the General Manager of HKRI Taikoo Hui, announced the start of a public project to connect the city to music. In cooperation with Shanghai Metro, Jiushi Travel and the Modern Art Museum Shanghai, “Play Me, I’m Yours” street pianos – which anyone can play – will pop up in three public places: a metro station, a ferry pier and along the Huangpu riverfront. Numerous choices were also provided for evening entertainment, including a food fair, a rooftop camping party and the “Personally Yours” member programme that integrates retail brands with marketing, art and commerce in creative ways to provide tailored shopping experiences. HKRI Taikoo Hui remains committed to promoting business opportunities in Shanghai and boosting the night-time economy in the West Nanjing Road CBD, one of Shanghai’s major shopping thoroughfares, as the pandemic recovery continues. Supporting the Hong Kong Government’s Consumption Voucher Scheme In April 2022, to support Hong Kong as the city slowly recovered from the pandemic, Swire Properties partnered with Octopus, one of the selected operators in the Hong Kong government’s Consumption Voucher Scheme (“CVS”). We launched a two-month sales incentive programme offering shopping rewards worth a total of HKD5 million at Pacific Place, Cityplaza and Citygate Outlets. Octopus card users shopping at these malls instantly received incentives when they reached the designated spending amount. Generating incremental sales and traffic for tenants across these three malls, the initiative created positive impacts for shoppers, tenants, the local communities around the malls, and the wider Hong Kong economy. SUSTAINABLE DEVELOPMENT REPORT 2022 71