LIVELIHOOD INDICATOR 2 Commercial Operation Over the past 12 years while Taikoo Hui Guangzhou has been in operation it has demonstrated strong and sustained commercial activity. RENTAL PERFORMANCE FIRST ENTRY TO GUANGZHOU The rental levels of Taikoo Hui Guangzhou re昀氀ects the economic By 2021, Taikoo Hui Guangzhou had accumulated 197 昀椀rst conditions of the market. Despite the spread of COVID-19 stores in Guangzhou, some of which were those brands’ 昀椀rst across the country, rentals at Taikoo Hui Guangzhou saw steady stores in South China, and even the Chinese Mainland. growth after the pandemic, re昀氀ecting the continued popularity and vitality of the shopping mall. Change in annual rental price ( vs immediate preceding year) Number of 昀椀rst stores in Taikoo Hui 197 161 176 22% 131 145 104 112 121 9% 10% 68 73 77 6% 8% 8% 7% 3% 5% 2% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 DIVERSITY OF BUSINESS FORMS The “fashion” store category has seen the most growth since 2011, but there has also been growth in the “supermarket” and “kids” store categories, indicating that Taikoo Hui Guangzhou also supports the daily needs of the community. 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 Fashion Service, House and Home F&B Anchor Supermarket Kids Swire Properties 27
The Creative Transformation of Taikoo Hui Guangzhou Page 28 Page 30