Understanding Place Impact While Taikoo Place is a large, o昀케ce-led, mixed-use development Through this research, we have learned that the placemaking in Hong Kong and Taikoo Li Sanlitun is a retail-led, outdoor, lane- qualities that stand out at Taikoo Hui Guangzhou include its driven concept in Beijing, Taikoo Hui Guangzhou is a di昀昀erent type physical connectivity, timeless design and appealing spatial scale of mixed-use development within Swire Properties’ investment both inside the mall and outside on the popular roof-top garden. property portfolio. The large cluster and variety of international brands and luxury 昀氀agship stores drive footfall and create an energy that also makes it For our third report, we decided to analyse the place qualities of special. Creative placekeeping activities, such as cultural events and our “Hui” (meaning “meeting” or “gathering”) brand, with Taikoo exciting pop-up experiences, also contribute to the place’s interest Hui Guangzhou, a largely indoor, transport oriented, mixed-use and impact. Importantly, close coordination with local street o昀케ce, development. These mixed-use developments are large scale, and District and City Government and ongoing engagement with the typically include a retail mall, o昀케ce buildings, hotels and quality surrounding community supports the sustainable development public open space. and resilience of the wider Tianhe Road Commercial Zone. Would the four dimensions of place still apply? And if so, in The research also highlighted several opportunities for what ways might the criteria di昀昀er within varying mixed-use improvement. Connectivity is critically important, and we learned developments and geographical contexts? that improved signage would potentially facilitate movement and Similar to what we learned in the 昀椀rst two reports, Taikoo Hui interaction throughout the development. Online engagement has Guangzhou’s impact on the community and the city itself stems also risen in importance in recent years, and Taikoo Hui Guangzhou from a combination of thoughtful placemaking and e昀昀ective has an opportunity to increase digital engagement with tenants placekeeping over the long term. and visitors via its social channels to increase the overall impact of the place. Scale is important when it comes to place impact, and Taikoo Hui All in all, through three comprehensive place impact studies, we Guangzhou is at a scale that catalyses creative transformation have learned that the four dimensions of place apply universally of the surrounding community and the wider area. Taikoo Hui to large-scale, mixed-use developments despite their di昀昀ering Guangzhou’s mixed-use development characteristics, such as the characteristics. Going forward, we intend to apply these learnings carefully curated retail shops, o昀케ce buildings, luxury hotel and to our new and existing developments. To do this e昀昀ectively, we the integrated public transportation hub all play an important intend to institutionalise the places impact framework within our role. These elements, when combined together, add up to be teams, so that it is integrated across the business through our greater than the sum of their individual parts, increasing physical management practices. interactions and facilitating human connections within the development itself or via online channels. Swire Properties 1