Architectural Rendering (Image by Proloog. Copyright: Snøhetta. Courtesy of Tokyu Corporation) DISTINCTIVE In 2022, Swire Properties debuted a new operating model, with the newest luxury hotel under “The House HOSPITALITY Collective” brand heralding the development of Swire Hotels’ hotel management arm. Yet-to-be-named, the hotel will be Swire Hotels’ first luxury hotel opening outside China; set to open in 2027 in Japan as part of the high-end, mixed-use Shibuya Upper West Project in Tokyo. Swire Hotels’ new operator-led model of hotels under third-party ownership will also lend itself to the opening of an ultra-luxury hotel in the heart of Shenzhen Bay in 2025 under The House Collective. Distinctive design and a people-first approach are the hallmarks of The House Collective’s brand of world-class hospitality. SWIRE PROPERTIES PAGE 119