VIBRANCY INDICATOR 3 Cultural Life Encouraging interaction with public art and making art more accessible to the community can help break down social barriers and strengthen social capital. The variety of cultural activities held by Taikoo Hui Guangzhou help to make the place more inclusive and are often cited as a reason why people visit the development. 25 Advertising 23 13% 19 20 21 19 21 Exhibition 17 16 35% Cultural 7 Art 4 26% Festival 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Activities 26% Number of annual major cultural activities Activities attended by visitors CULTURAL ART Since 2015, Taikoo Hui Guangzhou has held its “Canton Culture Workshop” every year. Under the guidance of “Intangible cultural heritage masters”, participants experience the beauty of local traditional culture and this programme promotes the spread of Canton culture among the younger generation. This stimulates the public’s attention on the protection and inheritance of traditional culture. 2015 The art of southern Guangdong opera 2015 Cantonese classic songs 2016 Cantonese storytelling 2017 “Rattan weaving” and “coloured tying” 2018 Traditional 昀氀at rice noodle 2020 Traditional palace lantern 20 The Creative Transformation of Taikoo Hui Guangzhou